Cupido Luxury Watches Jewellery Online
Cupido represents a modern luxury destination focused on curated watches, fine jewellery and accessories. The brand brings heritage craftsmanship together with contemporary fashion sensibilities, emphasizing provenance, finishing and thoughtful styling for discerning buyers seeking Frederique Constant timepieces alongside exclusive jewellery and premium accessories.
Cupido Brand Heritage and Luxury Identity
Founded to celebrate classic elegance with a modern edge, Cupido positions itself in the accessible-luxury tier, catering to clients who value artisanal detail without the inflated markup of haute couture houses. Signature cues include restrained dials, refined gem settings and leatherwork finished in ateliers approved for quality. The identity blends Swiss watchmaking respectability, notably through partnerships with Frederique Constant, with jewellery collections that draw on traditional gem cutting and modern silhouettes. Market positioning targets metropolitan buyers aged 28–55 who shop online and expect certification, transparent provenance and concierge-level aftercare.
Design philosophy emphasizes wearable proportions, clear motifs and consistent material standards. Collections balance timeless staples with seasonal capsules that test new colorways, stone cuts and strap materials. Product development decisions are driven by customer data, runway trends and collaborations with independent designers to maintain a rotating but cohesive assortment.
Product categories and highlights
Cupido’s assortment groups core categories for seamless discovery and outfit coordination. Each category is developed with material standards, pricing transparency and styling guidance.
Before the following visual reference, Cupido’s merchandising team selects core SKUs to illustrate typical features and price bands.
| Category | Key features | Typical price range (USD) | Notable offerings | Styling note |
|---|---|---|---|---|
| Watches | Swiss movements, sapphire crystal, leather/steel bracelets | $800 – $10,000 | Frederique Constant Slimline, Classics, Manufacture pieces | Daywear to formal; 36–42 mm common for men |
| Fine jewellery | 18K gold, platinum, certified diamonds | $600 – $50,000+ | Engagement rings, statement necklaces, bespoke commissions | Mix metals for modern looks; keep proportion to neckline |
| Fashion accessories | Structured leather, hardware details, silk finishes | $150 – $3,000 | Handbags, belts, silk scarves | Neutral bags for day; bold scarves for evening |
| Sunglasses/frames | UV400 lenses, acetate/titanium frames | $120 – $700 | Polarized sunglasses, optical frames | Face-shape catering and lens upgrades available |
| Men’s accessories | Enamel cufflinks, tie pins, leather goods | $120 – $2,500 | Precious-metal cufflinks, dress belts | Coordinate metals with watch hardware |
| Limited releases | Numbered runs, co-branded models | $1,500 – $25,000 | Designer collaborations, anniversary watches | Collector appeal; retain provenance documents |
After initial merchandising, each entry receives detailed product imaging, measurements and certification data to assist buying decisions.
Featured watches, movements and styling
Frederique Constant, established in 1988 in Plan‑les‑Ouates near Geneva by Aletta Bax and Peter Stas, is recognized for accessible Swiss manufacture movements and polished classical design. The brand offers models from quartz everyday pieces to in‑house automatic calibres with complications. Citizen Group acquired Frederique Constant in 2016, enabling expanded R&D while preserving Swiss assembly standards.
Mechanical movements suit collectors seeking craftsmanship, winding complexity and higher resale potential. Quartz offers daily precision and lower maintenance. Key complications offered within Cupido’s assortment include date, moonphase, chronograph and perpetual calendar. Material and finishing choices such as Geneva stripes, perlage and heat-blued screws influence both aesthetic and value.
Sizing guidance: typical men’s diameters range from 36 mm for dress models to 42 mm for sporty designs; women’s pieces commonly fall between 28–36 mm. Strap selection affects perceived scale: thinner straps make dials appear larger, while integrated bracelets change fit and weight.
Fine jewellery, gemstones and metals
Engagement and statement rings are articulated around cut, clarity, carat and setting style. Necklaces and chains follow proportional rules related to collarbone and neckline; common chain widths range 1.2–3.5 mm for everyday pendants. Bracelets and bangles balance width-to-wrist circumference ratios; cuff-style pieces start at 6 mm width for subtle impact.
Gemstone quality is assessed via internationally recognized criteria. Diamonds remain graded by the four Cs: cut, color, clarity and carat weight, with GIA certification recommended for high-value purchases. Precious metals typically include 18K yellow, white and rose gold, and platinum 950 for durability. Alternative metals for contemporary lines include titanium and palladium alloys.
Materials, craftsmanship and sourcing
Gold alloys at Cupido follow industry norms: 18K (75% gold) for most jewellery and 14K (58.3%) where added durability is needed. Platinum pieces use 950 alloy for hypoallergenic performance. Diamond sourcing adheres to conflict-free guidelines such as the Kimberley Process and traceability measures encouraged by the Responsible Jewellery Council; certificates accompany high-value diamonds.
Exotic skins for select accessories comply with CITES regulation and are sourced from licensed suppliers with documented permits. Leatherwork uses vegetable and chrome-tanned leathers depending on finish; edge painting and saddle stitching are performed in partner ateliers with multi-decade experience.
Daily care includes straightforward habits that prolong appearance and function:
- Remove jewellery for manual tasks and exposure to chemicals; store pieces separately in soft pouches.
- Avoid prolonged water exposure for leather straps; rotate straps to extend life.
- Schedule mechanical watch servicing every 4–6 years and battery replacement for quartz every 2–3 years.
Shopping, authenticity and after-sales
Authenticity verification occurs at purchase and includes hallmarks, serial numbers and certification documents. Ring and bracelet sizing follows standardized charts with printable guides and video fitting aids. Warranty policies cover manufacturing defects with specified service intervals; watch repairs are conducted by certified watchmakers or via authorized service centers. Financing options include major credit cards, PayPal and select installment plans for higher price tiers.
Contact channels combine live chat, phone support and curated in-store appointments by location. Loyalty benefits include preview access to limited releases, invitations to trunk events and repair priority for VIP members.
Sustainability commitments center on responsible sourcing policies, traceability for gemstones and recyclable packaging options. Seasonal releases and collaborations with designers introduce limited runs that cater to collectors while maintaining transparency about quantities and provenance.
Cupido’s online shopping experience is optimized for discovery, with high-resolution imagery, detailed specifications and real-world model shots to assist styling decisions. Secure checkout, international shipping and clear return terms enable confident purchases while aftercare services ensure long-term ownership value.